Why Hugo’s is (Not) the Best Kept Secret in Fayetteville

Visit Hugo’s: A Fayetteville Staple

Photo by Bon Appetit

Hello, readers! I’m Lydia Doolittle, a junior at the University of Arkansas and a proud local of Northwest Arkansas. I’m thrilled to begin sharing my favorite Fayetteville spots with you. As someone who loves discovering the best food, restaurants, and coffee in the area, I hope these recommendations help you find your next go-to place.

For my first feature, I’m highlighting Hugo’s, a beloved staple in Fayetteville and a place I highly recommend. Although it may not be the "best-kept secret" (it’s a popular choice for both locals and visitors), it is undoubtedly one of the top spots in town. Whether you're looking for a casual meal or a place to celebrate, Hugo’s has something for everyone.

The Atmosphere

Hugo’s is just off the historic Fayetteville Square, located in the basement of 25 1/2 N Block Ave. The location itself feels almost like a hidden gem, with a classic speakeasy look. The restaurant’s atmosphere features checkered tablecloths, vintage artwork covering the walls, and a beautiful bar area at the entrance. The space is intimate yet lively, blending nostalgic charm with a vibrant energy. The setting alone is enough to make Hugo’s worth a visit, but once you try the food, you’ll understand why it’s a local favorite.

The Menu – Signature Dishes You Can’t Miss

Hugo’s is known for its burgers and fries, but the menu offers an impressive variety of American-style dishes perfect for anyone. With about 40 different entrees, a range of appetizers, and irresistible desserts, there’s truly something for everyone. They also offer a full bar, featuring rotating seasonal drinks that complement their menu perfectly.

Personally, my ideal Hugo’s meal begins with their spinach and artichoke dip, followed by a classic cheeseburger with a side of fries, and finishes with a strawberry crepe for dessert. Other must-try items include the Reuben sandwich, the Blue Moon Burger, beer cheese soup, and the Grasshopper Crepe. Whether you're out for a casual meal or a special night with friends, Hugo’s is the perfect place to unwind and indulge in excellent food.

Why It’s Special

Hugo’s has been an integral part of Fayetteville’s dining scene since 1977, earning a loyal following among locals and visitors alike. The staff is consistently friendly and attentive, going above and beyond to create a welcoming environment for every guest. Their attention to detail, paired with their genuine hospitality, ensures that every visit feels special.

Best Times to Go

Due to its popularity, Hugo’s can get quite busy, especially on weekends. Expect a wait of around 30 minutes to an hour during peak dinner hours. However, I’ve found that visiting during weekday lunch hours is the perfect way to enjoy the same great experience without the wait. The atmosphere and service are just as top-notch, with more time to enjoy the meal.

The Takeaways

I chose Hugo’s as my first recommendation because it holds a special place in my heart as one of Fayetteville’s most iconic spots. With its exceptional food, great service, and unique atmosphere, it’s a place that never disappoints. Whether you’re planning a date night, a family outing, or a casual meal with friends, Hugo’s offers the perfect setting for any occasion. I can’t wait to hear your thoughts after you visit—trust me, it’s a dining experience you won’t forget.

With love,

Lydia Doolittle